Link in bio: the complete playbook
What a link-in-bio page is, what to put on it, how to structure it so people actually click, and how to track what works — for creators and businesses.
Social platforms give you exactly one clickable link. A link-in-bio page turns that one slot into a small, branded home that routes people to everything you offer — and tells you what they clicked. Here is how to build one that converts.
What a link-in-bio page is
It is a single, mobile-first landing page that lives behind the one link in your social profile. Instead of swapping that link every time you post, you point it at a page that holds all your destinations — shop, booking, latest video, newsletter, socials — and update the page whenever you like.
What to put on it (and in what order)
Attention drops fast, so lead with the one action you most want, then taper into the rest. A good default order:
- A clear avatar, name and one-line description
- Your single most important link first (shop, booking, signup)
- 3–6 supporting links, most important at the top
- Social icons for everything else
Make it convert
The pages that perform share a few traits: they are fast, on-brand, and ruthlessly prioritized. Treat the page like a tiny conversion funnel, not a link dump.
- Use action labels ("Book a call", "Shop the sale") not nouns
- Keep it to what matters this week — hide the rest
- Match your brand colors and logo so it feels legit
- Schedule links to appear and expire around launches
Track what works
Because every link is yours, you can see which destinations earn the clicks and reorder accordingly. Move winners up, retire the dead weight, and test new offers against the page over time.
Link-in-bio vs a full website
A link-in-bio page is not a replacement for your site — it is the fast lane to it. Use the bio page as the always-current hub for social traffic, and let it funnel to deeper pages when needed.
| Link-in-bio | Full website | |
|---|---|---|
| Setup time | Minutes | Days+ |
| Best for | Social profile link | Brand home, SEO |
| Update cadence | Daily / per post | Occasional |
| Mobile-first | Always | Depends |
FAQ
Is a link-in-bio page free?+
Yes — CorePath includes a link-in-bio page (CoreLink) on the free plan, with custom branding and click analytics.
Can I use my own domain?+
You can point traffic to it from any social profile, and branded short links are available on higher plans.
How is it different from a link shortener?+
A shortener makes one destination short and trackable; a link-in-bio page collects many destinations on one branded page. CoreLink does both.
Build your link-in-bio page
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